During our journey of finding Sahara’s product market fit, our team has conducted over 70 hours of customer interviews to learn about various pain points during the embedded development process and how our product can best solve these problems.
One of the things we discovered from our customer research was how urgent embedded engineering programs need a solution that can solve the problems that are exacerbated by remote learning. Through 30+ interviews with professors, teaching assistants, and students, we have identified three main pain points that engineering education programs currently experience:
If you’re looking to start your own company, it’s important to spend your time wisely – because time is money when it comes to running a business.
For starters, if you’re focused on building or leading the direction of your product, you can conduct a copious amount of market research to understand the lay of the land. However, without speaking to users, you will likely fall into the trap that many startups face: developing a product that doesn’t fulfill an actual need.